I rewrite the words people read in their first five seconds on your page, so the right visitors stay, understand what you do and get in touch.
Fixed price, agreed in writing before I start.
One sentence. Seven more readers.
Same bakery, same cakes. The only thing that changes is the first line a stranger reads.
- Read it like a stranger
- Cut what any business could say
- Say what the reader gets
How does your headline score?
Paste the first line of your homepage. Filler words light up and five checks run as you type.
Highlighted words could describe any business.
Type a headline to see how it reads.
A quick pattern check, not a verdict on your business. A person catches what a checker can’t.
Start small with the Copy Clarity Audit.
A written read of one page. You’ll know what’s holding it back and what to fix first, before you commit to anything bigger.
- The three biggest problems on the pageEach shown in your own sentence, explained in plain language.
- New headline optionsRewritten and ready to use or test.
- The doubts your page ignoresWhat a first-time visitor worries about that nobody answers.
- A fix list in priority orderWhat to change first, second and third. Usable by you, your team or another writer.
Judge the thinking, not the logos.
Speculative rewrites for fictional businesses, written to show how I work. No borrowed logos, no invented results.
Invoicing app for freelancers
The all-in-one invoicing platform for modern businesses. Streamline your billing workflow with powerful, easy-to-use tools.
Get paid on time without writing the awkward email.
Send a clear invoice. Polite reminders go out on their own until it’s settled.
What was wrong
“All-in-one” and “modern” could describe any billing product. Nothing says who it’s for or what gets easier.
Why the rewrite works
Freelancers don’t want invoicing. They want to be paid without chasing anyone. The rewrite leads with that and names the exact moment they dread.
Accounting firm
Welcome to our firm. We are a full-service accounting practice offering tax, audit and advisory services.
Tax season shouldn’t take over your business.
Alternative: Know where the money’s going before the quarter ends.
What was wrong
It opens with the firm, not the client. It lists categories instead of outcomes. And the only thing to do next is scroll.
What to fix first
The headline, because it decides whether anyone reads on. Then one clear next step. Then services rebuilt around what each one saves the client.
Weekly meal-planning subscription
Email 1: thanks for joining. Email 2: our story. Email 3: buy now.
- Day 0Your first menu lands Thursday. Tell us what you don’t eat.
- Day 2The 10-minute dinner you can cook tonight.
- Day 4Cost, skipping a week, dietary needs: answered plainly.
- Day 7What a planned week of dinners looks like.
- Day 10Your next menu is ready. Keep it, swap it or skip.
What was wrong
Thank, describe, sell. Every email was about the company, so readers drifted off before the offer arrived.
Why the rewrite works
Each email earns the next open: set expectations, give a quick win, answer the doubts, show the habit, make the repeat order one click.
Founder of a small software company
Excited to announce that we’ve just launched a powerful new reporting feature! Check it out and let us know what you think. #SaaS #Growth #Innovation
Our customers kept exporting to a spreadsheet to answer one question: which clients are paying late? So we put that answer on the first screen. No export, no formulas. If you run a small business, what’s the one number you check every Monday?
What was wrong
The post is about the company’s excitement. Nothing in it is about the reader, so they scroll past.
Why the rewrite works
It starts with a frustration the reader recognises, says what changed in plain words and ends with a question worth answering.
When you need more than an audit.
Every job is conversion copy: words with a job to do. Scope and price are agreed in writing first.
A finance mind, writing your words.
Before copywriting I spent over three years in finance, where a vague sentence costs real money. So I don’t write for applause. I write for the number you care about: enquiries, sales, invoices paid.
3+years in finance before copywriting
- Equity researchand financial modelling
- FP&Areporting that had to be right
- Internal auditof SEBI-regulated fund houses
Questions people ask first.
Tell me which page matters most.
I’ll read it and tell you honestly whether I can help. If I can’t, I’ll say so.
- 1You send the pageA link and a line on what feels off.
- 2I reply personallyNo autoresponder, no sales sequence.
- 3You get a fixed quoteAnd decide with no pressure.