# Sphota

> Sphota is a conversion copywriting service for business owners whose offer is better than their words. It rewrites the first words people read on a website, landing page or email so the right visitors stay, understand and enquire. The usual starting point is the Copy Clarity Audit: a fixed-price written review of one page.

Sphota (स्फोट) is Sanskrit for "the burst": the instant a sentence’s meaning lands in a reader’s mind.

## Services

- **Copy Clarity Audit**: A written review of one web page: the three biggest messaging problems shown in your own sentences, new headline options, the doubts the page ignores, and a fix list in priority order.
- **Landing page makeover**: A landing page rewritten to say what you offer, why it matters and what to do next. For pages that get traffic and too few enquiries.
- **Email copywriting**: Welcome sequences, launches and win-back emails written about the reader, not the sender.
- **Full website copy audit**: The Copy Clarity Audit across every page of a website, with fixes ranked and the biggest ones rewritten.
- **Founder content**: LinkedIn posts and newsletters that sound like the founder on a good day.

## How it works

1. Send the page and one line on what feels off.
2. Get a fixed quote: price and turnaround in writing. Nothing starts without your yes.
3. Receive the written report. Keep it, whether or not you hire Sphota afterwards.

## The five-second homepage test

1. **Who is it for?** Your ideal customer should recognise themselves in the first line.
2. **What problem does it solve?** Name the problem in the words your buyers use, not your industry’s.
3. **What do I get?** Say the outcome plainly: what changes for the reader after they buy.
4. **Why you?** Give one specific reason to choose you over the next open tab.
5. **What do I do next?** One clear button with a verb, visible without scrolling.

## FAQ

### What is conversion copywriting?

Conversion copywriting is writing with one job: getting a specific reader to take a specific action, such as enquiring, booking, buying or signing up. It starts from the words customers already use to describe their problem, and every line is judged by whether it moves that reader closer to the next step.

### What is the Copy Clarity Audit?

A written review of one page of your website, usually the homepage or a landing page. You get the three biggest problems shown in your own sentences, new headline options, the doubts the page ignores, and a fix list in priority order that you, your team or another writer can use straight away.

### How much does it cost?

It depends on scope: one page, an email sequence and a monthly content plan are different jobs. You get a fixed price in writing for the exact work before you commit, and nothing starts without your yes. There is no retainer and no long contract.

### How long does an audit take?

It depends on the length of the page. You get the turnaround date in writing together with the quote, before you commit to anything.

### What do you need from me to start?

A link to the page and one line on what feels off. Customer emails, reviews or sales-call notes help, because the strongest copy uses your buyers' own words, but they are optional for the audit.

### Will better copy guarantee more sales?

No, and be careful with anyone who promises it. Results also depend on your offer, price, traffic and timing. Clear copy removes the reasons people leave without asking. The audit shows where your page loses readers, so you can fix it and measure the change.

### Why not just use AI to write our copy?

A tool produces words fast. It can't decide which claim your business can honestly stand behind, what a nervous buyer needs to hear, or what to cut. That judgement is the work, and it's what the audit gives you.

### We're not sure what's wrong with our website. Can you help?

That's the usual starting point, and the reason the Copy Clarity Audit exists. I read your page as a first-time visitor would and show you where it loses them, in order of importance.

### What kinds of businesses do you work with?

Small and growing businesses that sell online: e-commerce brands, personal brands, service firms and software companies. The common thread is an offer that is better than the words currently describing it.

### We already have a marketing team. Is this still useful?

Yes. Some teams want an outside read, which is what the audit gives them. Others hand over one defined piece, such as a landing page or a welcome sequence, so the team isn't stretched.

### Can you match our existing brand voice?

Yes. I write to fit the site and voice you already have. If you don't have a defined voice yet, we can write a short one down together.

## Links

- [Website](https://sphota.pages.dev/)
- [Copy Clarity Audit](https://sphota.pages.dev/#audit)
- [Free headline scorer](https://sphota.pages.dev/#check)
- [Contact form](https://sphota.pages.dev/#contact)